Celebrating
the heroes of the home, Breeze treated more than 19,000 hardworking moms across
the Philippines to a day of rest, games and exciting surprises at the
first-ever 1 Laba Day. The leading detergent brand took care of their laundry
chores, washing a total of 481,536 clothes, in a series of events held
simultaneously in multiple barangays in Metro Manila, Pangasinan, Batangas,
Cebu, and Davao.
Celebrity
moms and surprise guests, including Sige Moms Christine Bersola-Babao, Gladys
Reyes and Dimples Romana, headlined the nationwide events. At Barangay Commonwealth
in Quezon City, radio DJ Laila Chikadora also kept the crowd entertained with
her witty jokes and led the fun bingo games where moms won bicycles,
skateboards, inflatable swimming pools and other toys for their children. These
prizes were meant to encourage moms to be Sige Moms who let their kids play and
go on exciting adventures.
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Sige Moms Christine
Bersola-Babao, Dimples Romana and Gladys Reyes tackle their mommy duties with
ease, thanks to Breeze 1 Laba guarantee.
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While the
moms enjoyed their day off from doing the laundry, Breeze Laba Ladies and Laba Machines,
sponsored by campaign partners Electrolux, LG, Whirlpool and White Westinghouse,
took care of washing their clothes.
“We know how hardworking our mommies are, spending as
much as three to four hours a day doing the laundry. Today, Breeze is taking
care of washing their clothes so they can have some time for themselves and to
have fun, as our way of thanking them and recognizing their admirable efforts,”
said Mara Banson, Breeze brand manager.
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Isang milyong mantsa sa isang laba. Breeze Brand Manager Mara Banson (third from
left) and Sige Moms Christine Bersola-Babao, Gladys Reyes and Dimples Romana re-affirm
the Breeze 1 Laba guarantee, that Breeze can remove even the toughest of stains
in just one wash
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“As part of the Circle of Sige Moms, our job is to
encourage mommies to allow their kids to be kids, even if it means getting dirty or
having stained clothes,” said Christine. “When we say
yes to playing and going on adventures, we say yes to our children’s intellectual,
emotional and physical growth.”
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| Sige Moms Christine Bersola-Babao |
“My daughter Callie is very artsy and likes working
with her hands. We love baking and often, we’d be covered in icing and food
color of every hue,” said Sige Mom Dimples. “But I’m glad I allowed her to do
that, because it’s very fulfilling when you see your child achieve great things
because you allow them to do their own thing and pursue their passions.”
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| Sige Moms Dimples Romana with breeze |
“Being a mom is a 24/7 job,” added Sige Mom Gladys. “But
because we have a dependable partner in Breeze, doing the laundry becomes
easier and effortless. We can spend less time on washing clothes and have more
time for ourselves and our family.”
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| Sige Moms Gladys Reyes with Breeze |
1 Laba
guarantee
Boasting of a
revolutionary formulation, Breeze with ActivBleach empowers mommies everywhere
to take on their endless tasks, removing even the toughest of stains in just
one wash. Safe for both white and colored clothes, Breeze has a four-enzyme
technology that removes more types of stains and a patented whitening technology
that delivers visible whiteness in just one wash.
Breeze with
ActivBleach is also the first and only detergent brand with melamine perfume
encapsulation technology that blooms in wash and bursts in wear, making sure
that clothes keep smelling clean and fresh even when worn. It even has a unique
active system for better foam profile and quicker lather, plus percarbonate
TAED bleach that takes out bleachable stains without harming the
environment.
From
September 1 to 7, mommies can also win a washing machine from Breeze in the Breeze
1Laba Challenge promo. To join, participants simply need to like the official
Breeze Facebook page www.facebook.com/breezephilippines
and look for the 1 Laba Day status update. They should then leave a comment on
the post, with a photo of themselves doing the 1 Laba pose holding a Breeze
pack and using the hashtag #Breeze1Laba.
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| Add caption |
Take on
millions of stains in just one wash with Breeze with ActivBleach, available in three
sizes at supermarkets and groceries nationwide: 70g, 700g and 1450g packs.
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